Who Should Read “The Challenger Sale”? And Why? This is exactly what Matthew Dixon and Brent Adamson claim in “ The Challenger Sale.” And our job is, you know it – to summarize their main ideas in about 1,000 words. What if there’s a new law in town, and what if that law is something you would not intuitively abide by? Consequently, the job of a salesperson is fairly simple as well: he or she needs to build a good relationship with the client.īut, what if this is only partially true? ![]() If you’re in the business world long enough, you’re probably aware that the fundamental rule of sales success is simple: the customer is always right. ![]() ![]() Taking Control of the Customer Conversation
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